IDENTITY DESIGN

PB& is a creative duo based in Seattle. I was asked to develop their visual identity using an established logotype and brand colors.

The PB& identity uses color, line, and shape to represent their collaborative approach to problem-solving as a powerful creative team. Pete and Britt each bring a unique skillset and passion to their work — Britt is a creative director and Pete uses his experience and knowledge in content production to bring their ideas to life. They are also huge local sports fans (Seahawks, Mariners, Sounders, you-name-it!) and so this minimal, three-color approach was inspired by baseball jerseys, teamwork, and of course, fun.