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St. Jude Children's Research Hospital is a pediatric treatment and research facility focused on children's catastrophic diseases. The hospital costs about $2 million a day to run, and there is no cost to be treated on. About 75% of costs are covered by public contributions, and so I decided to fundrace for St. Jude while training for my first marathon.

During my fundraiser I designed a few things to use as prizes or incentives to donate. I also designed a microsite and postcards to spread the word. I decided to name my fun little passion project Running for Good.